November 11, 2010
Get It Wild from Alaska; You Get It Right
Wild Sockeye Salmon (photo by Kayak Lady, courtesy of morgueFile.com)
Wild seafood from the frigid waters of Alaska is distinctively delicious, coming from a naturally evolved ecosystem that can be found no where else on earth. While delivering a uniquely rich flavor to please the palates of seafood lovers, the wild salmon offers nutritional benefits to keep you young-of-mind and heart healthy over an active lifetime.
And there is another reason to love the bounty brought in by Alaska’s hearty fishing fleet. Under the Alaska State Constitution, all seafood from the state’s abundant waters must be harvested in a sustainable manner. So we can enjoy those delightful delicacies for years to come, without guilt, knowing that future generations will be enjoying the same for many years to come.
Be Very Wary of Farmed & GE Salmon
In contrast, there have been alarming reports regarding the safety of farm-raised salmon. One sample of farmed salmon studied by the U.S. Environmental Protection Agency found levels of PCB’s so high that it advised eating it no more than once every two months. PCBs have long been known to cause cancer.
Unethical sellers have been detected passing off farm-raised salmon as wild-caught, and now there is the dreaded prospect that the U.S. Food & Drug Administration may soon approve a genetically engineered (GE) salmon. It would be the first GE animal ever approved for human consumption. When GE salmon inevitably escape into the wild, they will forever alter what Nature created.
Vital Choices Need to Be Made
Distressed by the knowledge that farmed salmon threatened to replace wild salmon in the marketplace and destroy their livelihood in the process, Alaskan fisherman Randy Hartnell and his wife Carla started Vital Choice® in 2001.
Carla explained during a recent visit to Norma Kamali’s Wellness Café in midtown Manhattan:
Our goal was to let people know that when you choose sustainably harvested wild salmon, you are choosing more than just a fine meal. You are promoting your health, the health of coastal fishing communities, the environment, and the precious wild salmon it sustains. You really are making a vital choice.
Safe & Healthy Is Fashionable
When asked how someone from an industry so often associated with hardly eating at all, iconic fashion designer Norma Kamali mused on the thought of a drink from “a plastic water bottle with a cigarette chaser” for a moment, then commented on the absurdity of using harmful, chemical products to enhance one’s beauty. She said she couldn’t help but be distressed by the “toxicity” that surrounds us in so many aspects of our daily lives.
A tour of the great olive growing regions of Europe led Norma to networking with people who shared her concerns. Being a businesswoman extraodinaire, she shows a special affinity for people who meet daunting challenges with an entrepreneurial spirit, folks like Randy and Carla Hartnell. Having established her Wellness Café as a forum for educating people about alternatives for a healthier life, on Wednesday she had the dynamic couple and their daughter come by to illustrate their important work with appetizing samples.
Over the years the Vital Source product line has grown to include wild-caught halibut, cod, albacore, sardines, mackerel, smoked King salmon, organic wild blueberries, trail mix, and much more. Among the “much more” is some really savory dark chocolate, always crafted from Fair Trade cocoa.
A Down Side to Wild Salmon?
Is there a down side to wild salmon? Well, there is the cost. A recent trip to a specialty food store found fresh wild salmon beautifully displayed on a bed of crushed ice. It was $40.00 a pound, quite an extravagance for an American family on a grocery budget.
Randy and Carla Hartnell’s answer is to offer wild-caught seafood, flash frozen and sealed in a preservation packet within hours of its harvest, ready for direct sale to consumers online. Real wild flavors made affordable, but still naturally brimming with the antioxidants, vitamin D, and omega-3s essential to heart, skin, brain, and eye health, not to mention a vibrant mood.
To learn more about Randy and Carla Hartnell’s company, go to: Vital Choice®
To learn more about Norma Kamali’s efforts to spread the word on wellness, go to: Norma Kamali’s Wellness Café
Here are some of American Feast’s favorite recipes for enjoying healthy & delicious Wild Alaskan Salmon:
• Chef Simpson Wong’s Wild Salmon Tataki with Roasted Red Pepper Recipe
• Mustard Roasted Wild Salmon with Cranberry Sauce Recipe
• Wild-Caught Alaskan Salmon with Pineapple Orange Sauce Recipe
• Southwestern Smoked Salmon Pita Recipe with Chipotle Sauce Recipe
• Smoked Salmon Pasta Salad Recipe
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